Keratin Complex’s Timeless Colour Fade Defy Shampoo helps secure pigments within the hair shaft to promote long-lasting, vibrant colour. This gentle, sodium chloride- and sulfate-free formula harnesses the power of hydrolysed keratin to reinforce the hair’s own protective barrier. Its unique PolyQ blend defends against the elements that cause colour fade, such as environmental factors and heat styling. Turn back the hands of time with this fade-fighting shampoo that helps secure pigments to maintain long-lasting, vibrant colour Hydrolysed keratin conditions the hair while reinforcing its protective barrier against colour loss Directions Of use: Apply to wet hair and work into lather. Rinse thoroughly. Follow with Keratin Complex Timeless Colour Conditioner.